Crisis & Issues Management Prompts
100 ChatGPT Prompts to Master Crisis Communications: From Planning to Recovery
Here are 100 ChatGPT prompts designed to elevate your crisis communications skills, from planning and response to recovery and long-term reputation management:
Crisis Simulation & Training
"I want to practice handling a crisis involving [specific scenario, e.g., product recall, data breach, social media firestorm]. Act as my crisis communications trainer, simulating media inquiries, stakeholder reactions, and providing real-time feedback on my responses.”
"Simulate a press conference following a major crisis at our organization. You'll be the relentless reporter asking tough questions, and I'll be the spokesperson. Provide feedback on my messaging, delivery, and ability to stay on message.”
“Role-play a scenario where I have to deliver bad news to employees about [a sensitive issue like layoffs, salary cuts, or organizational restructuring]. Help me craft a message that is empathetic, clear, and addresses potential concerns."
“Help me prepare for a media interview about a crisis situation. What are the toughest questions I'm likely to face, and how can I answer them effectively without jeopardizing our organization's reputation?"
“I need to write a crisis communication statement for social media. Provide examples for different types of crises, demonstrating best practices for tone, language, and transparency.”
Crisis Planning & Preparedness
“Act as a crisis communication specialist. Help me develop a comprehensive crisis communication plan for our organization. The plan should include [key elements, e.g., identifying potential crises, establishing a crisis response team, developing key messages, outlining communication channels, and creating a post-crisis evaluation process]."
"Create a crisis communication checklist that outlines immediate steps to take in the first 24 hours of a crisis, including internal communication protocols, media response strategies, and stakeholder engagement plans."
"Develop a detailed incident report template that captures all essential information needed to assess a crisis, manage the response, and learn from the experience."
“Help me identify potential crisis scenarios specific to our industry and organization. Prioritize the risks based on likelihood and potential impact."
“Develop a social media crisis communication plan that outlines proactive monitoring strategies, response protocols, and guidelines for engaging with online audiences during a crisis.”
Reputation Management & Recovery
“I want you to act as a PR strategist developing a recovery communication plan post-crisis. The plan should detail strategies for rebuilding trust with key stakeholders, including customers, employees, and the public.”
“Our organization’s reputation has been damaged by [specific incident]. Help me develop a communication strategy to regain trust and rebuild our image.”
“Help me write an apology letter to [affected stakeholders] that is sincere, takes responsibility, and outlines steps we’re taking to address the situation.”
“What are some effective ways to communicate our organization’s values and commitment to ethical conduct in the aftermath of a crisis?”
“Develop a long-term reputation management plan that includes ongoing monitoring, proactive communication, and strategies for continuously strengthening our organization’s image.”
Managing Media Relations During a Crisis
“I want you to act as a crisis communication expert outlining an approach for media engagement during a crisis. This approach should detail how we handle media inquiries, ensure the right message is conveyed, and retain control of the narrative.”
“Help me craft a media statement that addresses [specific crisis situation] and conveys our organization’s key messages."
“Prepare me for a press conference about [crisis]. Generate potential reporter questions and provide guidance on how to answer them effectively."
“What are some strategies for building positive relationships with journalists in advance of a crisis so we have a foundation of trust when we need it most?”
"How can we use social media to effectively communicate with the media during a crisis? Provide best practices and examples."
Internal Communications in a Crisis
"I want you to act as a crisis consultant creating a 'rapid response’ team structure for our organization. Detail team roles, responsibilities, and communication protocols during a crisis event.”
“Develop a plan for communicating with employees during a crisis. Consider the different channels, message frequency, and the importance of transparency and honesty.”
“How can we use internal communication to address employee concerns, reduce anxiety, and maintain morale during a crisis?"
“Create an internal FAQ document that answers common employee questions about [specific crisis situation].”
"What are some strategies for empowering employees to be effective ambassadors for our organization during a crisis?"
Addressing Specific Crisis Scenarios
“I want you to act as a school district leader crafting a long-term communication strategy after a significant crisis. The strategy should discuss our approach for restoring our reputation and rebuilding trust.”
“I want you to act as a crisis manager formulating a response plan to backlash from a controversial policy change. Detail how to address concerns from different stakeholders.”
“I want you to act as a PR specialist, crafting a media response to allegations of misconduct within the [organization]. Discuss your key messages and strategies for media engagement.”
“Develop a communication plan for handling a product recall, focusing on informing customers, minimizing risks, and protecting brand reputation.”
“Our organization is facing a cybersecurity breach. Help me draft a communication plan that addresses stakeholder concerns, outlines steps we’re taking, and mitigates reputational damage.”
Social Media Crisis Management
"Act as a social media manager devising a strategy to address a contentious issue that has erupted on social media regarding our organization. Describe your approach to communication, stakeholder involvement, and resolution."
"How can we use social media listening tools to monitor online conversations about our organization and identify potential crises before they escalate?”
“Develop a social media crisis response playbook that provides templates for different types of online issues, including negative reviews, rumors, and viral attacks.”
"What are the best practices for responding to negative comments or criticism on social media during a crisis?”
“Should we ever delete negative comments on social media during a crisis? What are the ethical considerations and potential consequences?”
Legal & Ethical Considerations
"What are the legal risks and potential liabilities associated with crisis communication? Provide guidance on navigating these challenges.”
“How can we ensure our crisis communications comply with relevant laws and regulations, such as data privacy laws and industry-specific guidelines?”
“What are the ethical considerations involved in communicating during a crisis? How can we ensure transparency, honesty, and accountability in our messaging?”
Post-Crisis Analysis & Learning
“Act as a crisis analyst performing a post-crisis analysis of a hypothetical [crisis scenario]. Discuss what went well, what could have been improved, and how you would apply these lessons to future crisis management.”
“Develop a framework for conducting a post-crisis evaluation that includes gathering feedback from stakeholders, analyzing media coverage, and assessing the effectiveness of our communication strategies.”
Stakeholder-Specific Communication Strategies
(Employees, Customers, Investors, Community Members, etc.)
"Our company is facing layoffs. Help me craft a sensitive and transparent message to employees that addresses their concerns and outlines support resources."
"Develop a communication plan to inform customers about a product recall, focusing on safety, providing clear instructions, and minimizing inconvenience.”
"We need to reassure investors after a significant financial setback. Craft a message that acknowledges the challenges, outlines our recovery plan, and reinforces confidence in our leadership."
"Our organization is facing criticism from the community about [a specific issue]. Develop a communication strategy to address their concerns, build understanding, and restore trust.”
"How can we effectively use different communication channels (email, website, social media, town halls) to reach diverse stakeholder groups during a crisis?”
"Create a stakeholder communication matrix that outlines key audiences, preferred communication methods, and tailored messages for each group."
"Develop a strategy for engaging with employee unions or worker representatives during a crisis, ensuring open communication and addressing their specific concerns."
"How can we use communication to build support among our employees for difficult decisions that need to be made during a crisis?”
“Develop a plan to communicate with customers who have been directly impacted by a service disruption or product issue, focusing on empathy and offering solutions."
"Create a communication strategy for engaging with government regulators and officials during a crisis, ensuring compliance and transparency.”
Crisis Leadership & Decision-Making
“What are the essential qualities of an effective crisis leader? How can leaders inspire confidence, make sound decisions, and communicate effectively under pressure?"
"Develop a crisis decision-making framework that helps leaders weigh options, assess risks, and make timely and ethical choices."
"How can leaders use communication to unite their teams, build morale, and foster a sense of shared purpose during a crisis?”
"What are some common leadership mistakes to avoid during a crisis that can exacerbate the situation or damage trust?"
"Provide examples of leaders who have demonstrated exemplary crisis communication skills. What can we learn from their approach?"
"Develop a crisis leadership training program for our organization's senior executives, focusing on communication, decision-making, and stakeholder management."
"How can leaders use communication to demonstrate empathy and compassion for those affected by a crisis, while also conveying strength and resilience?"
“Develop a plan for succession planning in the event that a key leader becomes unavailable during a crisis.”
"How can leaders use communication to foster a culture of psychological safety, where employees feel comfortable raising concerns and reporting potential issues before they escalate into crises?”
"What are the ethical considerations that leaders must navigate when making decisions and communicating during a crisis?”
Building a Resilient Organization
(Culture of Transparency, Early Warning Systems, Ongoing Training)
"How can organizations build a culture of transparency and open communication that fosters trust and helps prevent crises?”
"Develop an early warning system for our organization that helps identify potential risks and emerging issues before they become full-blown crises.”
"Create a crisis communication training program for all employees, tailored to their roles and responsibilities. Include simulated scenarios and practical exercises."
"What are some strategies for conducting regular crisis simulations and drills to test our organization’s preparedness and response capabilities?”
"How can we leverage technology to enhance our crisis communication efforts, including monitoring tools, communication platforms, and data analytics?"
“Develop a plan for post-crisis debriefing and knowledge sharing to capture lessons learned and continuously improve our crisis response processes.”
“What are some best practices for creating a crisis communication team structure that is diverse, inclusive, and representative of different perspectives within the organization?”
"How can we foster a culture of psychological safety where employees feel empowered to speak up about potential risks and issues without fear of retribution?”
“Develop a communication strategy to promote our organization’s commitment to ethical conduct and social responsibility, building trust and goodwill with stakeholders.”
"How can we use communication to build resilience within our organization, preparing our employees to navigate challenging situations and recover effectively from setbacks?”
Case Studies & Real-World Examples
(Analyzing Successful and Unsuccessful Crisis Responses)
“Analyze the crisis communication response of [a company or organization that faced a crisis]. What were their strengths and weaknesses? What lessons can we learn from their experience?"
“Provide examples of organizations that have effectively used social media to manage a crisis. What strategies did they employ? What were the outcomes?”
"What are some common crisis communication mistakes that organizations make? How can we avoid these pitfalls?"
"Case study: A major data breach at a technology company. Analyze their communication strategy, stakeholder response, and long-term impact on the brand.”
“Case study: A product recall in the food industry. Evaluate the company’s communication approach, focusing on transparency, customer safety, and brand recovery.”
“Case study: A natural disaster impacting a region where our organization operates. Analyze how effective communication can support employees, customers, and the community during a time of crisis.”
“Case study: A social media firestorm targeting a celebrity spokesperson for our brand. Develop a response strategy that addresses the situation, protects our reputation, and manages the online conversation."
“Research and present a case study on a crisis that was effectively managed through proactive communication and stakeholder engagement. What were the key factors that contributed to their success?"
"Analyze a crisis situation where an organization’s initial response was inadequate or mismanaged. What lessons can be learned? How could they have improved their communication approach?”
Emerging Trends in Crisis Communications
(AI, Social Media, Disinformation, etc.)
"How is artificial intelligence (AI) changing the landscape of crisis communications? Explore the potential benefits and risks of using AI tools for monitoring, response, and reputation management."
"What are the challenges and opportunities of managing crises in the age of social media, where information spreads rapidly and public opinion can shift quickly?”
"Develop a strategy for combatting disinformation and misinformation during a crisis. How can organizations ensure their messages are accurate, credible, and reach the right audiences?"
"How can organizations use data analytics to inform their crisis communication strategies, monitor online sentiment, and measure the effectiveness of their responses?”
"What are the emerging trends in crisis communication related to [specific industry or sector]? How are organizations adapting to evolving risks and challenges?”
"Explore the use of virtual reality (VR) or augmented reality (AR) for crisis communication training and simulations. What are the potential benefits and limitations?”
"How can organizations use mobile technology to communicate effectively with stakeholders during a crisis, especially when traditional channels may be disrupted?”
“What are the implications of the rise of ‘cancel culture’ for crisis communications? How can organizations navigate this complex and often volatile landscape?"
"Develop a strategy for incorporating influencer marketing into crisis communication plans. How can organizations leverage trusted voices to reach wider audiences and build credibility?”
“What are the ethical considerations of using AI for crisis communication, especially related to data privacy, bias, and transparency?”
Additional Challenges & Considerations
"How can organizations manage crisis communications effectively when facing multiple crises simultaneously?"
“Develop a communication plan for a crisis situation that involves a global pandemic or other large-scale public health emergency.”
"What are the unique challenges of communicating during a crisis that involves sensitive cultural or political issues?"
"How can organizations use communication to foster resilience and recovery in the aftermath of a crisis, supporting employees, customers, and the community?”
“Develop a framework for evaluating the long-term impact of a crisis on an organization’s reputation and stakeholder relationships."
Continuing Education & Resources
"What are the top professional organizations and industry resources for staying up-to-date on best practices in crisis communication?"
"Recommend books, articles, or podcasts that provide valuable insights and guidance on crisis management and communication.”
"Identify crisis communication experts or consultants who can provide specialized training or support for our organization.”
“What certifications or credentials are available for crisis communication professionals, and how can I pursue these to enhance my expertise?”
“Explore online courses or webinars that offer practical training in crisis communication skills, including media relations, stakeholder engagement, and social media management.”
“Develop a personalized crisis communication learning plan that addresses my specific areas for growth and helps me stay ahead of emerging trends.”
"I want to practice dealing with crisis communications in a school setting. You will act as my public relations trainer. You will simulate a detailed scenario in which I have to navigate a communications crisis at a school. You will play the role of various stakeholders, such as parents, media, or school staff, while I will be the school communications officer. You will ask for my response to each step of the scenario and wait until you receive it. After getting my response, you will simulate the reaction of the stakeholders. You will assess my response and give me detailed feedback on how to improve using best practices in school crisis communications. Depending on my performance, you will provide a more complex scenario if I do well, and a simpler one if I struggle."
"I want you to act as a crisis communication specialist, crafting a checklist for handling a potential incident that could harm our school's reputation. Detail your immediate response, key messages, and the process for updating stakeholders."
"I want you to act as a digital safety expert, creating a protocol for handling a hypothetical data breach at our school district. Discuss initial responses, key messages, steps for stakeholder notification, and strategies to rebuild trust."
"I want you to act as a school safety advisor designing a communication strategy in response to a school-wide safety issue. The strategy should explain how to communicate with parents, students, and staff, balancing the need for transparency and reassurance."
"I want you to act as a PR strategist developing a recovery communication plan post-crisis. The plan should detail strategies for rebuilding trust with parents, students, and community stakeholders."
"I want you to act as a crisis communication expert outlining an approach for media engagement during a crisis. This approach should detail how we handle media inquiries, ensure the right message is conveyed, and retain control of the narrative."
"I want you to act as a crisis consultant creating a 'rapid response’ team structure for our school district. Detail team roles, responsibilities, and protocols during a crisis event."
"I want you to act as a school district leader crafting a long-term communication strategy after a significant crisis. The strategy should discuss our approach for restoring our reputation and rebuilding trust."
"I want you to act as a crisis manager formulating a response plan to backlash from a controversial policy change. Detail how to address concerns from different stakeholders."
"I want you to act as a PR specialist, crafting a media response to allegations of misconduct within the school district. Discuss your key messages and strategies for media engagement."
"Can you help me create a comprehensive incident report template that ensures all necessary information is captured in the event of a crisis or incident at our school?”
"What are some effective writing techniques for addressing sensitive topics or delivering difficult news to our school community?"
"How can we use writing to effectively respond to community feedback or criticism about our school district?"
Brainstorm: As a school communications professional, I am working on crisis preparedness and planning. I need assistance brainstorming a comprehensive list of possible crisis situations that could occur within a school. Can you help me with that?
Outline a Plan: Act as a school communications professional and develop an outline comprehensive crisis response plan for your school district. Design the plan to address common crisis situations, such as school shootings or natural disasters, ensuring it provides clear and concise guidance. Outline the necessary steps, communication channels, and protocols to be followed during a school emergency, including immediate actions, designated roles and responsibilities, communication strategies, and ongoing support for affected stakeholders.
Create Messages: Act as a school communications professional, develop pre-written messages that can be sent out quickly in the event of a crisis. Customize these messages for different audiences, including parents, students, and staff, and consider various communication channels such as email, text messages, and social media. Ensure the messages are concise, accurate, and empathetic, and provide timely information to instill confidence and demonstrate support.
Role Play: As a school communications professional, I want to enhance my crisis communication skills by engaging in role-playing exercises with ChatGPT. I would like to simulate various crisis scenarios commonly faced by school districts. In this practice session, I would like to focus on a scenario involving a natural disaster, specifically a severe storm that has caused significant damage to one of our schools. The target audience for the messages will be parents, students, and staff. I would like to practice delivering messages through different communication channels, including email, text messages, and social media. My goal is to provide timely and accurate information, reassure stakeholders, and demonstrate empathy in my communication. Can you assist me in role-playing this specific crisis scenario?
"Can you help me create a comprehensive incident report template that ensures all necessary information is captured in the event of a crisis or incident at our school?”
"What are some effective writing techniques for addressing sensitive topics or delivering difficult news to our school community?"
"Act as a crisis manager crafting a comprehensive plan for handling a potential incident that could negatively affect our school's reputation. Detail your immediate response, the key messages, and the process for keeping stakeholders informed."
"Act as a PR specialist preparing a response to a hypothetical negative news story about our school district. Outline your plan for managing the message and mitigating potential damage."
"Act as a social media manager devising a strategy to address a contentious issue that has erupted on social media regarding our school district. Describe your approach to communication, stakeholder involvement, and resolution."
"Act as a communications expert crafting a series of messages to parents and community members in response to a school district-wide issue. Describe your tone, key points, and channel selection."
"Act as a media liaison prepping a school spokesperson for a press conference in the aftermath of a crisis. Describe how you would brief the spokesperson and the key points you'd recommend they emphasize."
"Act as a crisis consultant creating a strategy for managing internal communication during a crisis. Outline what messages would be delivered, who would deliver them, and via what channels."
"Act as a school district leader developing a plan for proactive measures to prevent crises. Discuss the types of potential issues you're addressing and how your plan could help avoid them."
"Act as a PR specialist designing a recovery communication campaign after a crisis event. Detail your strategies for rebuilding trust with parents, students, and community stakeholders."
"Act as a crisis analyst performing a post-crisis analysis of a hypothetical school district issue. Discuss what went well, what could have been improved, and how you would apply these lessons to future crisis management."
"Act as a crisis communication expert outlining a strategy for media engagement during a crisis. Detail how you would manage media inquiries, ensure the right message is conveyed, and maintain control of the narrative."
"Act as a crisis manager formulating a response plan to a hypothetical data breach at your school district. Discuss the steps you'd take to inform stakeholders and restore trust."
"Act as a school safety expert creating a communication plan in the event of a school-wide safety concern. Explain how you'd communicate with parents, students, and staff."
"Act as a PR specialist crafting a sensitive message to parents and staff about a tragic event involving a student or staff member. Describe your approach to balancing transparency and respect."
"Act as a school district leader planning a press release after a significant financial setback. Detail your strategies to present the issue in a way that maintains trust and confidence."
"Act as a community relations manager designing a strategy to regain community trust following a contentious decision made by the school board. Discuss your key messages and tactics."
"Act as a crisis communication expert crafting an FAQ document to address a major issue within the school district. Explain your process for anticipating and addressing stakeholder concerns."
"Act as a digital media strategist managing negative online reviews about your school district. Develop a response plan and discuss how you'd improve online perception."
"Act as a crisis analyst performing a 'lessons learned' review following a hypothetical district-wide issue. Describe the changes you'd propose to avoid similar issues in the future."
"Act as a crisis consultant creating a 'rapid response’ team for your school district. Detail team roles, responsibilities, and protocols during a crisis event."
"Act as a communications expert developing a training workshop for school district leaders on crisis communication. Outline your proposed agenda and key takeaways."
"Act as a school district leader crafting a long-term communication strategy following a major crisis. Discuss your strategies for restoring reputation and rebuilding trust."
"Act as a crisis manager developing a strategy to handle backlash from a controversial policy change. Detail how you'd address concerns from different stakeholders."
"Act as a PR specialist crafting a media response to allegations of misconduct within the school district. Discuss your key messages and media engagement strategy."
"Act as a social media manager handling a crisis situation that has gone viral on social media. Create a plan to control the narrative and address concerns."
"Act as a crisis consultant preparing a transparency report to disclose a major issue within the school district. Discuss how you'd balance transparency with maintaining trust."
"Act as a communications expert creating a plan for regular updates to parents and community members during an ongoing crisis. Discuss frequency, channels, and key message points."
"Act as a school district leader developing an apology message after a significant district error. Describe the balance between taking responsibility and outlining plans for change."
"Act as a PR specialist crafting an outreach plan to local media following a crisis situation. Explain how you'd maintain a relationship with media while managing the narrative."
"Act as a crisis manager planning a community forum to address a major issue within the school district. Outline your strategy for addressing concerns and facilitating productive discussion."
"Act as a crisis communication expert developing a district-wide communication policy to ensure consistent messaging during crises. Describe the key components of this policy."
"Act as a disaster response planner helping me construct an all-inclusive incident report blueprint that captures vital details in any school crisis or incident scenarios.”
"Act as a sensitive matters communicator sharing effective writing approaches for discussing delicate matters or conveying tough news within our academic community."
"Act as a community engagement strategist offering insights on how writing can effectively respond to community feedback or criticism about our educational district."
"Act as a crisis foresight analyst. We're working on crisis readiness and planning, and we need a comprehensive list of potential crisis situations in a school setting."
"Act as a crisis management planner outlining an all-encompassing crisis response strategy for potential common crisis situations such as school violence or natural disasters."
"Act as a crisis communication wordsmith crafting ready-to-go messages for swift dispatch in crisis situations, addressing diverse stakeholders and considering various communication modes."
"Act as a crisis communication coach helping me improve my skills through role-playing exercises for various crisis scenarios."
"Act as a reputation risk manager developing a comprehensive plan to address potential incidents that could tarnish our school's reputation, detailing immediate response, key messages, and stakeholder communication."
"Act as a damage control expert preparing a response to a hypothetical negative news piece about our school district, outlining your plan for managing the narrative."
"Act as a social media crisis handler devising a strategy to address a contentious issue that has erupted on social media about our school district."
"Act as a messaging expert crafting a series of responses to parents and community members regarding a district-wide issue."
"Act as a media trainer prepping a school spokesperson for a press conference in the aftermath of a crisis."
"Act as a crisis internal comms strategist creating a plan for internal communication during a crisis."
"Act as a preventive measures planner developing proactive steps to avert crises within our school district."
"Act as a trust restoration expert designing a recovery communication campaign after a crisis event."
"Act as a post-crisis auditor performing an analysis of a hypothetical school district crisis.
"Act as a media engagement strategist during a crisis, detailing how you would manage media inquiries and control the narrative."
"Act as a data breach response expert formulating a plan to a hypothetical data breach in our school district."
"Act as a school safety advocate developing a communication strategy for a school-wide safety concern."
"Act as an empathetic message designer crafting a message to parents and staff about a tragic event involving a student or staff member."
"Act as a financial setback communicator planning a press release after a significant financial setback."
"Act as a community trust restorer designing a strategy to regain community trust following a contentious school board decision."
"Act as a crisis FAQ developer crafting a document to address a significant issue within the school district."
"Act as an online reputation manager handling negative online reviews about your school district."
"Act as a crisis consultant creating a 'rapid response’ team for your school district."
"Act as a crisis communication trainer developing a workshop for school district leaders."
"Act as a long-term reputation restoration planner crafting a strategy following a major crisis."
"Act as a controversy manager handling backlash from a controversial policy change."
"Act as a media liaison crafting a response to allegations of misconduct within the school district."
"Act as a viral issue handler managing a crisis situation that has gone viral on social media."
"Act as a transparency reporter preparing a report to disclose a major issue within the school district."
"Act as a constant update communicator creating a plan for regular updates to parents and community members during an ongoing crisis."
"Act as an apology message creator after a significant district error."
"Act as a media outreach planner crafting a plan to local media following a crisis situation."
"Act as a community forum organizer planning a forum to address a significant issue within the school district."
"Act as a policy designer developing a district-wide communication policy to ensure consistency during crises."