REBECCA BULTSMA

I help real people make sense of AI

Have you ever felt AI might be too complicated, too technical, or just too overwhelming to integrate into your work? You're not alone.

But here's the good news - it doesn't have to be that way. My job is simple: I help organizations and leaders make sense of artificial intelligence, turning confusion into clarity and complexity into straightforward, practical solutions.

With over 15 years of experience bridging strategic communications, public relations, and educational leadership, I blend real-world insights with actionable AI strategies that anyone can use right away.

Here's Why We Should Work Together

I'm not your typical AI speaker/trainer. I'm not here to impress you with jargon or to show off tech wizardry. Instead, my talks and workshops are built to deliver immediate value, practical tools, and clear strategies that make AI feel accessible and useful. My approach is down-to-earth, interactive, and always focused on tangible outcomes.

Quick Facts About Me

I Speak Everywhere: Thousands of professionals, educators, leaders, and communicators across Canada and the U.S. rely on my practical, no-fluff AI presentations.
Strategic Ethics Guide: My mission is helping organizations adopt AI responsibly, prioritizing people, relationships, and fairness every step of the way.
Policy Expert with Purpose: I help organizations design clear, effective, and future-ready AI policies they can confidently stand behind.
Communications Pro: I turn complicated AI ideas into clear, relatable, and immediately usable insights—no tech jargon, just actionable advice.
Podcast Host: Co-host of AmpED to 11, a podcast diving into real stories of how AI is reshaping education and everyday work.
AI Ethics Researcher: Actively contributing to Canada's Digital Governance Standards Institute and pursuing advanced research in AI Ethics at the University of Edinburgh.

Who I Help

My work resonates with diverse audiences, including:

Educational Leaders: Building confidence and capacity to ethically integrate AI in classrooms and leadership roles.
Professional Communicators & PR Pros: Helping communicators make AI approachable, understandable, and strategically valuable.
Corporate Teams & Nonprofits: Advancing AI literacy, crafting responsible policies, and enabling ethical AI use.
Entrepreneurs & Business Owners: Leveraging AI tools strategically to drive innovation and growth.
Women Entrepreneurs: Supporting women in confidently stepping into AI-driven leadership roles.
All Industries: Making AI accessible and actionable for organizations of every kind

Leadership & Commitment

I'm deeply committed to making sure AI serves real people in meaningful, beneficial ways. Through my work with diverse organizations, expert panels, and research communities, I'm always advocating for AI literacy that’s practical, ethical, and inclusive. My goal is to equip teams and leaders with the tools they need to confidently use AI in their daily work.With my background as an accredited public relations professional (APR) and ongoing AI ethics research at the University of Edinburgh, I ensure every session is insightful, clear, and immediately useful.